You’ve created a new website. Congratulations! Having a web presence can be a fulfilling and
potentially lucrative experience.
Perhaps you’ve heard that social media is a great way to
promote your site, but the idea of it causes you anxiety. Fearless web warriors – this article isn’t
for you. But if LinkedIn puts a lump in
your throat and Twitter makes you twitchy, read on. I’m about to address each of your concerns.
Concern Number 1: I’ll Be Out There! It’s Like Public Speaking!
If you’re concerned that your words will suddenly be
available to thousands of greedy eyes – a virtual crowd scrutinizing your every
move – don’t be. If you’re new to social
media, you’ll actually have the opposite problem. You’ll have to work to find an audience.
For example, until you have a whole lot of Twitter
followers, many of your tweets may go unseen entirely. So don’t worry. You don’t need to rewrite that seven-word
sentence seventeen times. Go ahead and
send it out. By the time you have a
large audience, you’ll have already proven yourself as a worthwhile web
commentator.
Concern Number 2: People Will Respond To Me With Mean and Nasty Comments!
That almost never happens.
It has never happened to me.
Certain writers write to stir up controversy. They enjoy crafting the kind of incendiary
phrase that invites bitter retorts. If
you’re relating to this bog entry, I’m guessing you’re not that kind of person. While there are a few rotten, ill-tempered
types out in the world (and on the web), social media is populated by many kind
and generous souls who will help you on your way. I’ve been lucky enough to virtually meet a
bunch of them.
Concern Number 3: I’ll Be Mocked Mercilessly For My Lack of Friends!
First, see my answer to Concern Number 2. There simply aren’t a lot of merciless
mockers out there. Second, it takes
time to build up social media connections, and anyone who’s done it knows that. The people you see with 500+ LinkedIn
connections or 10,000 Twitter followers have been at it for a while. You’ll get there eventually, but you’ll have
to start with just a few. It’s no big
deal. It’s actually a good way to begin,
because there’s less pressure when there are less people viewing your content
(see my answer to concern number 1).
You’re building something, and if you’re helpful and courteous to
others, you’ll be amazed how much assistance and generosity you encounter.
